{"id":1261,"date":"2026-05-25T11:03:26","date_gmt":"2026-05-25T09:03:26","guid":{"rendered":"https:\/\/vraneseviclaw.com\/?p=1261"},"modified":"2026-05-25T11:30:34","modified_gmt":"2026-05-25T09:30:34","slug":"what-do-investors-look-at-when-considering-investing-in-a-startup","status":"publish","type":"post","link":"https:\/\/vraneseviclaw.com\/en\/what-do-investors-look-at-when-considering-investing-in-a-startup\/","title":{"rendered":"What do investors look at when considering investing in a startup?"},"content":{"rendered":"\n

Author: Attorney at law Aleksandar Popovi\u0107
<\/em>
Rapid initial growth and early-stage expansion, market acceptance and recognition, as well as strong figures in financial statements during the first quarters of operation, are respectable but highly deceptive indicators. While startup founders may be captivated by these outcomes, investors are far more adept at identifying structural weaknesses.<\/strong><\/p>\n\n\n\n

All startup founders know that securing a strong investor is an excellent way to accelerate growth and scale the entire project. The mistake arises when founders neglect the fundamentals in favor of growth. This strategy represents a significant red flag for investors.<\/p>\n\n\n\n

It is widely known that every investor – as well as more serious clients – conducts thorough due diligence before entering cooperation or making an investment. This due diligence naturally includes publicly available data from the Serbian Business Registers Agency, including filed documents such as the founding act. For most entrepreneurs, the founding act is merely a document required to complete the company registration process.<\/p>\n\n\n\n

Without trivializing such an important topic and acknowledging that economic systems often mirror patterns seen in nature, we can draw a parallel with agriculture.<\/p>\n\n\n\n

A founding act is to a startup what roots are to a tree. Imagine a tree that expends all its energy on growing taller and wider, while investing very little in developing its roots. It is unnecessary to emphasize what would happen to such a tree in the first storm. The real question is whether it would even survive long enough to face a storm, or collapse under its own weight beforehand.<\/p>\n\n\n\n

The founding act is precisely the paradigm of structure to which investors pay the greatest attention. A startup that does not rely on a generic founding act – copied from a template and simply filled in – but instead has a carefully structured document reflecting both the current and intended relationships between founders, immediately stands out. This approach signals to investors that the founders understand that growth and metrics are not the only important factors, and that they are capable of strategic thinking.<\/p>\n\n\n\n

Growth vs Structure<\/h3>\n\n\n\n

During periods of growth, when everything develops as planned (or even better), conflicts are rare and often concealed. Founders are primarily focused on the product and the market, neglecting structural issues because \u201cnothing is on fire.\u201d However, the greatest trap lies in the fact that a startup can function exceptionally well operationally while being structurally unstable.<\/p>\n\n\n\n

While founders tend to treat structural matters as something to be resolved later with revenue generated through growth, investors and clients seek predictability and risk control. They need a clear understanding of how the system they are investing in or cooperating with will function when things go wrong.<\/p>\n\n\n\n

The numbers achieved by a startup are not an indicator of the quality of internal relationships \u2014 yet that is precisely what investors demand. In addition to results, a key condition for investment is the existence of infrastructure robust enough to support the weight of the project. In practice, internal instability – which often begins while performance metrics remain strong – is frequently the very factor that triggers decline and eventual collapse. An investor is investing in a scalable project that will not fall apart on its own.<\/p>\n\n\n\n

Investors Observe Founders\u2019 Decisions<\/h3>\n\n\n\n

Even at an early stage, the way founders think becomes evident. Investors pay attention to the discipline founders demonstrate in addressing issues that may seem minor or insignificant to them while their focus remains on growth. Startups that succeed in paying attention to these matters tend to attract investors, as their approach indicates an ability to manage a larger system.<\/p>\n\n\n\n

Deficiencies in these early steps gradually become embedded in the business and are significantly harder to resolve later, as they spread through control systems. Even worse, every subsequent investment in such a system amplifies the consequences of those initial oversights. For this reason, investors invest not only in the product, but also in the team behind the startup.<\/p>\n\n\n\n

The Moment of Truth<\/h3>\n\n\n\n

Following initial presentations, due diligence is the point at which any facade falls away. The first aspect examined is the founding structure. A founding act that includes vesting, buy-back, or drag-along clauses – provisions that regulate the acquisition and disposal of ownership interests – distinguishes the startup before an investor as a serious opportunity with well-regulated relationships, a clear \u201cbetter safe than sorry\u201d philosophy, and a defined hierarchy.<\/p>\n\n\n\n

On the other hand, informal arrangements signal that the venture is not ready for significant capital investment and foreshadow potential complications and conflicts. Large investments require a structure capable of functioning independently of any single individual. Poorly structured startups often become dependent on one person, which represents a risk investors seek to avoid, as it undermines confidence in both the project and those managing it.<\/p>\n\n\n\n

Investors do not expect perfection. Anyone who understands startups knows that early-stage business involves limited resources and a certain degree of improvisation. At this stage, risk itself is not the issue – the absence of a system and a defined approach to managing risk is.<\/p>\n\n\n\n

Legal Structure<\/h3>\n\n\n\n

Most founders approach a lawyer regarding the founding act as merely a document required for registration. However, a strong legal framework requires the lawyer to understand both the idea behind the venture and the relationships between the founders. For this reason, it is essential that the founding act reflects a clear business logic.<\/p>\n\n\n\n

The role of the lawyer is not to structure relationships that founders themselves have not agreed upon. At that point, it is necessary to have clear answers to key questions: who makes decisions, who contributes what to the startup, how the company will generate revenue, and what happens if someone wishes to exit the project.<\/p>\n\n\n\n

The moment founders recognize the importance of a properly structured framework – supported by stable, comprehensive, and startup-specific legal documentation – is the moment the startup becomes recognized as a credible market participant with a solid structure, and consequently, as an attractive opportunity for investment.<\/p>\n\n\n\n

Conclusion<\/h3>\n\n\n\n

While a start-up may originate from a strong idea and enthusiasm, it is essential to understand that capital does not follow market results alone. Investors invest in systems that can withstand both growth and decline. It is precisely through a strong structure that this is achieved, while at the same time signalling to investors the stability and predictability they require.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Note: This text reflects solely the personal opinion of the author and does not constitute legal advice.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Author: Attorney at law Aleksandar Popovi\u0107Rapid initial growth and early-stage expansion, market acceptance and recognition, as well as strong figures in financial statements during the first quarters of operation, are respectable but highly deceptive indicators. While startup founders may be captivated by these outcomes, investors are far more adept at<\/p>\n","protected":false},"author":2,"featured_media":1259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[1038,376,377,117,130,22,1147,1151,185,545,1146,1069,1145,739,1149,1150,523,1148,21],"class_list":["post-1261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-attorney-at-law-aleksandar-popovic-2","tag-attorney-belgrade","tag-attorney-serbia","tag-company-law","tag-contract-law","tag-corporate-law","tag-drag-along-clause","tag-founding-act","tag-it-law","tag-law-firm-belgrade","tag-memorandum-of-association","tag-shareholders-agreement","tag-startup-investment","tag-startup-law","tag-startup-legal","tag-startup-legal-documentation","tag-startups","tag-tag-along-clause","tag-tech-law"],"acf":[],"yoast_head":"\nWhat do investors look at when considering investing in a startup? - Law firm 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