What is an influencer contract?  An influencer contract can be simply defined as an agreement between an influencer and a company (brand) that outlines the terms of their collaboration. The marketing purpose of such collaboration does not require further explanation— influencers have large followings on social media platforms such as

Are you thinking about launching your own line of cosmetic products?  Starting your own cosmetic line has become an attractive option for many entrepreneurs—more and more brands are emerging in the market, and consumers are becoming increasingly demanding in terms of effectiveness, ingredients, and sustainability of cosmetic products. For many,

Compliance is the key  Failure to comply with the GDPR or the new AI Act can lead to severe financial consequences for businesses. Penalties prescribed by Article 99 of the AI Act range from warnings and non-monetary measures to fines up to 7% of the offender’s annual worldwide turnover. More

Embarking on your own business venture is an exciting process, but many questions arise when starting the formal registration process.  To ease this process for you, in this article you will find an explanation of several preparatory steps. Serbia is one of the attractive European destinations for setting up companies

Fair play Market participants must adhere to laws and good business practices. This is what many legal provisions and logic tell us—a healthy market cannot exist without fair competition. Sometimes, businesses behave in ways that endanger other entities, which constitutes unfair competition.  Unfair competition is regulated by legal norms, with

Leasing is a term we often use in everyday speech. There are two types of leasing: financial and operating, and they have different legal treatments. Although the basic differences between financial and operating leasing contracts are clearly defined, in practice, there is often confusion.  Whether a person chooses financial or